Articles by Nika Dovydenko

With 6 years of experience, Nika performs in-depth qualitative and quantitative research for designing mobile and desktop customer experiences. She also eagerly performs e-store audits. A devoted cat person, Nika enjoys growing plants in her free time.
What Is Unit Price? A Guide to Improving Trust & Conversions

What Is Unit Price? A Guide to Improving Trust & Conversions

According to a Baymard Institute recent study, 87% of e-commerce websites fail to provide unit price details, which leads to friction in the decision-making process. This lack of clarity often results in cart abandonment or inefficient promotion campaigns. Let's explore why unit price matters for both e-commerce businesses and consumers. We’ll also share unit price examples and discuss best practices for integrating price per unit into your store.

April 15, 2025
Posted in: E-commerce Best Practices
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Is AliExpress Safe and Legit?

Is AliExpress Safe and Legitimate? A Comprehensive Guide to Secure Selling

Despite its popularity and strong performance, concerns persist about AliExpress's legitimacy due to issues with scams and counterfeit products. Can AliExpress be trusted and should you start selling there? In this article, we'll explore the trustworthiness of AliExpress by examining 7 popular myths, share selling best practices, and guide you through making a platform choice if you're not ready to build your own store just yet.

March 10, 2025
Posted in: E-commerce Best Practices
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Shopify Polaris

Shopify Polaris: A Guide to Designing Seamless User Interfaces for Shopify Apps

A consistent, user-friendly design boosts engagement and encourages repeat visits, directly impacting conversions and revenue. Shopify understands this like no other platform and offers a solution: Shopify Polaris. In this blog post, we’ll walk you through everything you need to know about Polaris and how it empowers cohesive, efficient, and accessible Shopify app development.

January 14, 2025
Posted in: Shopify Insights
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How to Sell on Etsy

How to Sell on Etsy: 8 Easy Steps to Becoming a Successful Etsy Seller

With 96 million active buyers and over 4.3 million sellers, Etsy is a top online marketplace for handmade, vintage, and unique items. Since its launch in 2005, Etsy has become widely known for its support of small businesses, global reach, and focus on sustainability.  As Etsy approaches its 20th anniversary in 2025, it remains an appealing virtual space for creativity and independent entrepreneurs. Are you ready to join this vibrant community? Let's find out how you can do that in our guide on how to sell on Etsy for beginners. 

December 17, 2024
Posted in: E-commerce Best Practices
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Managing Amasty Extension Licenses for Magento 2

A Complete Guide to Managing Amasty Extension Licenses for Magento 2

Proper license management lets you easily maintain compliance with the License Agreement and get all the latest updates for the products you rely on. Amasty’s license checker is designed to help the users of our Magento extensions easily manage their licenses.  We’ve compiled this guide to address any possible questions you may have about the Amasty license. Read on to learn how to register Amasty’s license, troubleshoot common issues, and manage licenses across multiple websites.

October 29, 2024
Posted in: Magento 2 Guides & Tricks
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EU General Product Safety Regulations (GPSR)

How to Comply with the EU General Product Safety Regulations (GPSR)

On December 13, 2024, a new general product safety directive took effect in the European Union (EU) and Northern Ireland (NI) under Regulation 2023/988. This regulation, designed to protect consumers from unsafe products, applies to all sellers offering non-food consumer goods to EU residents. In this article, we explore the key aspects of the GPSR directive and explain how Amasty Magento 2 tools – Product Attachments and Product Tabs – can help you stay compliant.

October 7, 2024
Posted in: Legal & Compliance Standards
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About author

With 6 years of experience, Nika performs in-depth qualitative and quantitative research for designing mobile and desktop customer experiences. She also performs in-depth e-store audits. A devoted cat person, Nika enjoys growing plants in her free time.

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