Articles by Nika Dovydenko

With 6 years of experience, Nika performs in-depth qualitative and quantitative research for designing mobile and desktop customer experiences. She also eagerly performs e-store audits. A devoted cat person, Nika enjoys growing plants in her free time.
What is Shopify and How Does it Work

What is Shopify and How Does it Work?

Shopify is a powerful e-commerce platform that simplifies the process of setting up and managing an online store. Whether you're a budding entrepreneur or an established business, Shopify provides the tools and features you need to succeed online. In this guide, we'll explore what Shopify is, how it works, and how you can leverage its capabilities to grow your online business.

September 18, 2024
Posted in: Shopify Insights
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What Is a Splash Page? + Examples

What Is a Splash Page? + Examples

The average bounce rate can range from 26% to 70%. This means, on the low end, one out of every four people leave your website in less than 10 seconds. One of the best ways to combat people leaving is a targeted splash page. But what exactly is a splash page, and how can it benefit your e-commerce business?

July 1, 2024
Posted in: E-commerce Best Practices
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With 6 years of experience, Nika performs in-depth qualitative and quantitative research for designing mobile and desktop customer experiences. She also performs in-depth e-store audits. A devoted cat person, Nika enjoys growing plants in her free time.

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