Articles by Nika Dovydenko

With 6 years of experience, Nika performs in-depth qualitative and quantitative research for designing mobile and desktop customer experiences. She also eagerly performs e-store audits. A devoted cat person, Nika enjoys growing plants in her free time.
How to Customize Your Magento Store for Higher Customer Personalization

How to Customize Your Magento Store for Higher Customer Personalization

Despite its raw capability, the default Magento setup may still struggle to deliver personalized, seamless shopper experiences. The solution is strategic Magento customization – tailoring your site’s design, features, and user journey to fit your specific business and audience. In this guide, you’ll find practical techniques and best practices to help you effectively customize Magento, enhance user experience, and achieve standout results.

July 29, 2025
Posted in: Magento 2 Guides & Tricks
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Amasty SEO Toolkit vs. Mageworx SEO Ultimate: Detailed Feature Comparison for Magento 2

Amasty SEO Toolkit vs. Mageworx SEO Ultimate: Detailed Feature Comparison for Magento 2

In this article, we compare two of the most popular Magento SEO extensions: Amasty’s SEO Toolkit and Mageworx’s SEO Suite Ultimate. Both are feature-rich and widely used by Magento merchants, but each has its own strengths and ideal use cases. Read on to see how they stack up and which one might be a better fit for your store.

June 16, 2025
Posted in: Benchmarks & Comparisons
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Mirasvit Elasticsearch vs. Amasty Elastic Search for Magento 2

Mirasvit Elasticsearch vs. Amasty Elastic Search for Magento 2

If you want to enhance search functionality in your Magento 2 store, you can benefit from Elastic Search extensions. They improve site search accuracy, boost product discoverability, and create a smoother user experience for shoppers. But to find a perfect solution, you need to research, analyze, and compare multiple options. We did all the hard work for you and created this comparison page for the 2 most popular search extensions working on the Elasticsearch engine: Mirasvit and Amasty.

May 21, 2025
Posted in: Benchmarks & Comparisons
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European Accessibility Act 2025: How Amasty Helps Magento Merchants Stay Compliant

European Accessibility Act 2025: How Amasty Helps Magento Merchants Stay Compliant

The European Accessibility Act (EAA) will come into full force on June 28, 2025, introducing mandatory accessibility requirements. For Magento merchants operating within the EU, this means taking concrete steps to ensure that their online stores are usable by all individuals, including those with disabilities. Below, we review the requirements of EAA 2025 and share the latest news on ensuring accessibility in Amasty Magento 2 extensions.

May 5, 2025
Posted in: Magento 2 Guides & Tricks , Legal & Compliance Standards
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What Is Unit Price? A Guide to Improving Trust & Conversions

What Is Unit Price? A Guide to Improving Trust & Conversions

According to a Baymard Institute recent study, 87% of e-commerce websites fail to provide unit price details, which leads to friction in the decision-making process. This lack of clarity often results in cart abandonment or inefficient promotion campaigns. Let's explore why unit price matters for both e-commerce businesses and consumers. We’ll also share unit price examples and discuss best practices for integrating price per unit into your store.

April 15, 2025
Posted in: E-commerce Best Practices
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Is AliExpress Safe and Legit?

Is AliExpress Safe and Legitimate? A Comprehensive Guide to Secure Selling

Despite its popularity and strong performance, concerns persist about AliExpress's legitimacy due to issues with scams and counterfeit products. Can AliExpress be trusted and should you start selling there? In this article, we'll explore the trustworthiness of AliExpress by examining 7 popular myths, share selling best practices, and guide you through making a platform choice if you're not ready to build your own store just yet.

March 10, 2025
Posted in: E-commerce Best Practices
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About author

With 6 years of experience, Nika performs in-depth qualitative and quantitative research for designing mobile and desktop customer experiences. She also performs in-depth e-store audits. A devoted cat person, Nika enjoys growing plants in her free time.

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