Articles by Polina Kratovich

Polina and digital marketing are almost synonyms. That’s why her articles contain a treasure trove of knowledge in this domain. She is an adept of the person-to-person approach based on client psychology (whatever that means). You can find her articles published by FireBear and mentioned in Magento Tech Digests. In her spare time she enjoys doing yoga and practicing pottery.
subscriptions recurring payments mass actions

Recurring Billing Can Get Your Magento 2 Store Back in Line

With the social distancing people shift to online life. This caused an increased demand for subscription products like well known to us all Netflix, Disney, HBO, and other streaming services. The share of Amazon Prime members increased by 16% from 59% of all shoppers last year to 75% nowadays. But the automatic billing model doesn’t limit to entertainment SaaS, people want to get their cosmetic...
May 8, 2020
Posted in: Magento 2 Guides & Tricks
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zero position in google

How to Optimize Your Magento 2 for Voice Search Used by 111.8 Million People?

As stated in the OC&C Strategy Consultants report, the total amount of money spent on shopping via a voice assistant will increase by up to $40 billion in 2022. There are 2 main reasons for this: the increasing mobile traffic and the growth of smart speaker devices sales. At the beginning of 2019, the mobile share of the retail traffic was around 64% according to Statista research. This sho...
March 10, 2020
Posted in: Magento 2 Guides & Tricks
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Improved Magento 2 Advanced Reports

Magento 2 Advanced Reports | Ultimate Guide

You need to have statistical data to sell not worse than Amazon and manage your business by making data-driven decisions. Advanced Reports for Magento 2 gets you the current information about your customers’ behavior. This extension provides 20+ detailed report types that are merged into 3 big groups: sales, catalog, and customers. → Go to extension Basic features of Advanced Reports and how t...
January 21, 2020
Posted in: Magento 2 Guides & Tricks
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10 E-commerce Checkout Best Practices

E-commerce Checkout Optimization: 10 Best Practices to Boost Conversion

Have you been facing low conversion rates at your store? If yes, then you are not alone. According to statistics, the global cart abandonment rate for e-commerce is nearly 70%. There are many reasons why shoppers choose not to buy your products after they have added the products to their carts. In this article, we will go through how you can address these issues and optimize your e-commerce checkout page by taking just ten actionable steps.

December 17, 2019
Posted in: E-commerce Best Practices
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top 5 features of consumer behavior in e-commerce to increase your sales by up to 70%

[$0 PDF E-book] Top 5 Features of Consumer Behavior in E-commerce to Increase Your Sales By up to 70%

One of the biggest puzzles in retail business is consumer behavior. Why do they buy goods? What motivation do they have? Why do they prefer online shopping? Consumers’ behavior poses too many questions. Today we introduce our first e-book that will shed light on this topic. In the book, we’ll cover the main models of shoppers behavior, aspects of motivation, purchasing cycle, the difference bet...
November 19, 2019
Posted in: E-commerce Best Practices
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top 30 must have functionality features for online store

[Infographics] Top 30 Must-have Functionality Features for Online Store

Merchants are often confused about what features their online shops need right now and what they can add later. Aiming to save your time (and attract more traffic ?), we’ve gathered valuable e-commerce statistics into ⇩ infographics and found 30 online store functional must-haves. More detailed information on the topic Users before they became your client take a long customer shopping jou...
October 25, 2019
Posted in: E-commerce Best Practices
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Polina and digital marketing are almost synonyms. That’s why her articles contain a treasure trove of knowledge in this domain.

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