Articles by Polina Kratovich

Polina and digital marketing are almost synonyms. That’s why her articles contain a treasure trove of knowledge in this domain. She is an adept of the person-to-person approach based on client psychology (whatever that means). You can find her articles published by FireBear and mentioned in Magento Tech Digests. In her spare time she enjoys doing yoga and practicing pottery.
marketplace vs dropship what’s the difference

Marketplace vs Dropship: What’s the Difference?

There are a lot of different e-commerce strategies, and it’s difficult to choose the right one. Today, in our guide, we will compare Magento 2 Dropshipping integration with Marketplaces. Brief overview The core idea of dropshipping is to shorten the supply chain. You don't store and don’t ship goods. Instead of this, you have a list of suppliers. A marketplace is a space for sellers where they...
September 26, 2019
Posted in: Benchmarks & Comparisons
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amasty modules compatibility with pwa and graphql in magento 2

PWA & GraphQL Compatible Amasty Extensions for Magento 2

Progressive web application, or simply PWA, is the thing that can boost your revenue by up to 300%. Today we will consider what PWA and GraphQL are and what Amasty mods for Magento 2 already support these technologies. Let’s start without further ado. GRAPHQL AND MAGENTO 2 Magento 2.3.1 was released on March 26. One of the innovations was compatibility with GraphQL. GraphQL is a syntax that de...
September 20, 2019
Posted in: Extension Releases & Updates
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what means psd2 for your magento 2 store

[Overview] What PSD2 Means for Your Magento 2 Store

Payment Services Directive 2 takes effect on September 14. It was accepted by the European Parliament in 2018. This directive affects the payment process in the European Union. Today we will explain what is PSD2, how it will change e-commerce and Magento world.   Learn what PSD2 will change in Magento 2   What is PSD2? PSD2 is a new version of the Payment Services Directive which is ...
September 9, 2019
Posted in: Magento 2 Guides & Tricks
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create pdf invoices no other magento store has

Create PDF Invoices No Other Magento Store Has

Invoice is an obligatory commercial document used by you and millions of other online stores. How to stand out in such a competitive environment? How to make the document clear, unique without high costs? Today we will talk about how to make it without any dev skills. We will consider how to make invoices automatically, attach a PDF invoice to email, and create a custom PDF version. Let’s start...
August 26, 2019
Posted in: Magento 2 Guides & Tricks
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how-to-customize-contact-us-page-in-magento-2

How to Customize Contact Us Form in Magento 2

Every start-up business needs to be original and have distinctive features to gain brain awareness. Being in e-commerce, we offer different products and services, create custom websites and work on a unique selling proposition. But all the Magento stores have one thing in common - a contact us page. Today we will tell you how to customize this page from the Admin Panel, what opportunities M...
August 13, 2019
Posted in: Magento 2 Guides & Tricks
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google analytics magento

Magento Google Analytics: How to Set Up and Troubleshoot GA4 in Magento 2

Google Analytics (GA) is a powerful tool for driving data-driven decision-making in e-commerce. With Magento 2 and the latest version of Google Analytics, GA4, store owners can gain valuable insights into user demographics, traffic sources, and conversion rates – critical data for making informed, strategic decisions. In this guide, we’ll explore the benefits of using Google Analytics with Magento 2, walk you through the setup and integration process, and provide quick fixes for the most common issues.

June 13, 2019
Posted in: Magento 2 Guides & Tricks
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Polina and digital marketing are almost synonyms. That’s why her articles contain a treasure trove of knowledge in this domain.

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