Articles by Volha Bezpalaya

Analyzing user behaviors and optimizing touchpoints, Volha crafts seamless shopping experiences. Her expertise in aligning business goals with customer needs helps brands enhance every stage of the user journey.
Best Magento Accessibility Extensions

Best Magento Accessibility Extensions for ADA & WCAG Compliance

For e-commerce ventures running on Magento, accessibility is both a legal requirement and a good business. And the right Magento accessibility extension can make a huge difference. In this guide, we break down the best Magento accessibility plugins and apps that help you reach a wider audience and meet ADA or WCAG 2.1 compliance standards without compromising performance or design.

April 14, 2025
Ghost Commerce

Ghost Commerce Explained: Best Practices, Legal Tips, and Success Stories

According to Oberlo's research, global e-commerce sales will exceed $8 trillion by the end of 2028. This marks a significant opportunity for innovative business models like ghost commerce. However, entering this promising new market may require careful planning. This article explains the ghost commerce meaning, provides insights into successful strategies, and shares successful ghost commerce examples.

March 11, 2025
GTmetrix Guide: How to Analyze and Improve Website Performance

GTmetrix Guide: How to Analyze and Improve Website Performance

GTmetrix is a tool that assesses and improves website speed. It provides insights into page structure, assesses load time, and offers distinct tips for performance improvement. With tools like Google Page Speed Optimizer, you can even incorporate GTmetrix analytics into your existing optimization strategy. In the guide below, we'll break down this topic, exploring what GTmetrix is and how to interpret its results.

February 4, 2025
Shipping Label Templates

Shipping Label Templates: Free Tools, Customization Tips, and Printing Best Practices

Ever wondered why some packages arrive on time while others seem to vanish? The secret often lies in the shipping labels that play a key role in both personal and business shipping needs. In this blog post, we’ll provide insights into how to get a shipping label, offer examples, and share tips on how to write a shipping label efficiently, along with best practices for printing them.

January 6, 2025
B2B SaaS Model

B2B SaaS Model: Customer Lifecycle and Key Metrics to Monitor

Cloud-based software that helps businesses to grow and run? That's B2B SaaS, which was a $327 billion market in 2023. Verified Market Research predicts that the B2B SaaS market will grow by nearly 20% a year (18.7% on average) between now and 2030 reaching over $1 trillion.  B2B SaaS products can help business execs who want to grow their market share and give businesses the tech tools they need to thrive.  Read on to learn more about what B2B SaaS is and how it can benefit your business.

November 4, 2024
age verification system

Age Verification: Boost Compliance and Secure Your Store

As online shopping for alcohol, tobacco, vape items, CBD, knives, medication, and other regulated products grows, it's necessary to ensure that sales are limited to individuals of legal age. Not implementing proper age verification measures can expose your businesses to legal risks but introducing them can often create friction and result in lower conversion rates. Let’s look at how to balance things out and comply with the age-related regulations while not deterring eligible customers. 

October 9, 2024

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