Articles by Volha Bezpalaya

Analyzing user behaviors and optimizing touchpoints, Volha crafts seamless shopping experiences. Her expertise in aligning business goals with customer needs helps brands enhance every stage of the user journey.
Magento-2-Open-Source-Commerce-Commerce-Cloud-blog

Magento 2 Open Source, Commerce, and Commerce Cloud | Advantages, Disadvantages, Drawbacks

Once you have decided to open an online e-commerce store powered by Magento 2, you have to choose the most suitable edition: Open Source, Commerce, or Commerce Cloud. Each edition provides users with a specific set of features. So, the sure method to select a relevant edition is to identify your requirements and to relate them to the capabilities of Magento 2 Open Source, Commerce, and Commerce...
September 2, 2025
Posted in: Magento 2 Guides & Tricks
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How to Build a Custom Shopify App: Step-by-Step Guide for Merchants

How to Build a Custom Shopify App: Step-by-Step Guide for Merchants

Shopify’s App Store includes more than 6,000 apps and gives merchants an extensive toolkit to upgrade their online stores. Despite this extensive selection, many store owners struggle to choose and integrate the right apps that align with their business needs. This article offers expert recommendations and strategies to help store owners plan, build, and deploy a custom Shopify app.

August 26, 2025
Posted in: Shopify Insights
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A Guide to Shopify Theme Customization

A Guide to Shopify Theme Customization

According to McKinsey research, companies that excel at personalization generate 40% more revenue than average players. But many store owners face challenges in distinguishing their brand due to generic templates and a lack of customization knowledge. Below, we offer a comprehensive guide to Shopify theme customization, addressing common challenges.

July 28, 2025
Posted in: Shopify Insights
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Automate Brand Page Content in Magento 2: Shop by Brand x AI Content Generator

Automate Brand Page Content in Magento 2: Shop by Brand x AI Content Generator

Strong brand pages can attract organic traffic, support long-tail keywords, improve site structure, and build customer trust. In short, brand pages quietly play a huge role in SEO, user engagement, and conversion rates. But how do you scale content production without sacrificing quality? In this article, we’ll show you how to automate up to 80% of brand page content creation using two Amasty modules: Shop by Brand and the ChatGPT AI Content Generator.

June 25, 2025
Posted in: Magento 2 Guides & Tricks
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How to Build a Custom Shopify Theme: Complete Development Guide for 2025

How to Build a Custom Shopify Theme: Complete Development Guide for 2025

If you're aiming for a truly unique brand experience, a custom Shopify theme is the way to go. In this article, you'll learn how to make your own Shopify theme from the ground up. We’ll explore Shopify’s theme structure, working with Liquid, and the best practices for a distinctive and high-performing online store.

June 3, 2025
Posted in: Shopify Insights
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Magento UX Audit: Boost Conversions with 10 Proven Best Practices

Magento UX Audit: Boost Conversions with 10 Proven Best Practices

Your Magento store’s user experience (UX) plays a critical role in converting visitors into loyal customers. While optimized usability can triple your conversion rates, a poor user experience can drive away up to 62% of customers, permanently. In this article, we’ll explore Magento UX best practices and break down the key components of a Magento UX audit to help you uncover and fix friction points that may be costing you sales.

May 19, 2025
Posted in: Magento 2 Guides & Tricks
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Analyzing user behaviors and optimizing touchpoints, Volha crafts seamless shopping experiences. Her expertise in aligning business goals with customer needs helps brands enhance every stage of the user journey.

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