Articles by Ksenia Dobreva

If you’re not yet tapping into segmentation and follow-up automations, you’re missing out on a powerful way to nurture leads and re-engage existing buyers without increasing ad spend. This dynamic, budget-friendly combo improves the shopping experience, raises retention, and boosts ROI. The guide below will walk you through how to combine Magento 2 customer segments with smart automation of Magento follow-up emails without burning out your team or your budget.