Articles by Julia Simakovich

Julia leads a team dedicated to customer success, ensuring clients maximize value from their e-commerce platforms. With her strategic insights, she drives satisfaction, retention, and long-term growth for her clients.
Expedited Shipping

Expedited Shipping: A Guide to Costs, Providers, and Optimization for E-commerce Success

Today consumers expect speedy delivery for almost everything they purchase. This is reflected in the growing popularity of quick shipping solutions like two-day, next-day, and even same-day delivery options.  For e-commerce businesses, expedited shipping is now a key service to meet customer expectations. In this guide, we'll explore the ins and outs of expedited shipping to help you understand its benefits, costs, and implementation strategies.

December 23, 2024
Promotion Rules for Magento 2 Free Gift

A Guide to Creating Promotion Rules for Magento 2 Free Gift [With 20+ Rules Templates]

Setting up promotions can be time-consuming for any e-commerce marketer, especially if you deal with different types of campaigns at your store. Creating unique offers for specific products, customer groups, and business goals – all this is quite a heavy-effort challenge.  To help you speed up the process, we share 6 types of promotions and over 20 templates for our Free Gift module. Use them to easily implement various campaigns, from discounts and buy-one-get-one deals to targeted promotions for specific customer groups. 

November 18, 2024
Magento 2 Import [With Sample CSV File Download]

Amasty’s Magento 2 Import Made Easy [With Sample CSV Download]

Amasty's Import and Export extension for Magento 2 can be a powerful tool for managing your online store, simplifying migration, and securing data. However, when a solution is feature-rich, confusion comes with the territory. This article explains the basics, shares common use cases, and offers sample CSV file downloads to help you efficiently use the extension.

October 16, 2024
B2B Marketing Funnel

A Guide to Building a B2B Marketing Funnel From Scratch

While sales play a crucial role, the B2B marketing funnel is a broader strategy nurturing leads along their journey from initial awareness to loyal customers. In this guide, we'll look at the B2B marketing funnel stages and discuss the overarching concepts of building out your dream B2B content marketing funnel that will not only attract leads but nurture and qualify them as well.

September 11, 2024
e-commerce shipping

E-commerce Delivery Strategy: Carriers, Cost Factors, and Best Practices

The e-commerce shipping process includes tasks like preparing orders, packaging, labeling, and transporting them to the buyer's address. To ensure efficient delivery, you, as a seller, have a lot to cover. We suggest starting with uncovering the difference between shipping methods and strategies, recognizing the key couriers, and learning the main cost factors. To top it off, you should know how to manage your delivery workflows via the right shipping tools. And all of this is precisely what this article plans to cover.  

April 3, 2024
magento-1-to-magento-2-migration-and-hyva-theme

Migrating from Magento 1 to Magento 2 alongside Hyvä Theme Deployment: Benefits and Considerations

Instead of simply moving from Magento 1 to Magento 2, many businesses move to Magento 2 powered by the Hyvä theme – a contemporary front-end solution promising improved performance and user experience. Why should you consider deploying the Hyvä theme alongside your migration? And how exactly do you plan this out? That's precisely what we're here to discuss. 

February 8, 2024

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