Articles by Kristina Azarenko

Search engine optimization or SEO in Magento is one of the key factors for the success of your e-commerce business. While off-page Magento SEO, including citations and links pointing to your site, is crucial, you should never overlook on-page optimization. It is within your full control and can bring immense impact when implemented properly. Dive into our top Magento 2 SEO tips, covering aspects like Magento SEO optimization, Magento SEO guide, and Magento SEO best practices, and see for yourself the impact it can have on your Magento SEO strategy.

It’s not a secret various customer groups require unique marketing approaches. A/B testing, or split testing is a fundamental method to achieve business goals through improving conversion and other online marketing KPIs and parameters. For e-commerce, the main page you would want to test is the product page. How to perform an A/B test on a Magento product page? Read on and follow a step-by-ste...