Amasty Blog

Hi to our blog readers! Today we have something special for you. We’ve interviewed our valuable Platinum partner Andrew Pemberton, Development Director at - Hi Andrew, we’re sure our readers have already heard about iWeb. How would you describe your company and the main mission firsthand? - iWeb is a web design agency based in Stafford. We’re passionate about Magento e-commerce and achiev...

During the holiday season, store owners rush to make their Magento 2 most appealing. However, some of these speedy solutions may only make matters worse. I’ve been designing sites and apps for various customers for 10 years. These were both small e-shops selling just a couple of goods and large stores with multimillion overturn and endless lists of categories and items. In this article, I share Magento UX design tips to help you avoid unobvious mistakes in an e-store design, namely in the following elements:

One of the biggest puzzles in retail business is consumer behavior. Why do they buy goods? What motivation do they have? Why do they prefer online shopping? Consumers’ behavior poses too many questions. Today we introduce our first e-book that will shed light on this topic. In the book, we’ll cover the main models of shoppers behavior, aspects of motivation, purchasing cycle, the difference bet...

Merchants are often confused about what features their online shops need right now and what they can add later. Aiming to save your time (and attract more traffic ?), we’ve gathered valuable e-commerce statistics into ⇩ infographics and found 30 online store functional must-haves. More detailed information on the topic Users before they became your client take a long customer shopping jou...

The Magento community filled with rumors about PWA support in the new Magento release. Magento 2.3 came in late 2018, but PWA support was not there. It was not until Jan 2019 that PWA Studio was deployed. How I felt? Thrilled, as it offered Magento 2 stores a vast array of new opportunities. Margarita Nikolenko, Lead Frontend Developer   PWA gives your store a range of new features: I...

This September, Amasty took part in Meet Magento NYC. Valeria Shevtsova, Head of QA department, explained how MFTF works and how we use it at Amasty. And today, we share her speech and presentation with you. MFTF stands for Magento Functional Testing Framework. MFTF is an open-source cross-platform solution. MFTF enables you to quickly develop functional tests for the Magento application. A...