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klaviyo-and-mailchimp

What's the Difference Between Klaviyo and MailChimp?

Do you manage hundreds of email addresses, want to increase your customer engagement and build a mailing list that aligns with your marketing strategy? Klaviyo is the right email marketing solution for you. In this article, we will discuss the differences between Klaviyo and MailChimp so that you can choose the right one for your business. Read on to know more about each company and their pros and cons before making a decision.
March 9, 2022
Posted in: E-commerce Best Practices
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9 Ways to Strengthen Information Security for E-commerce Businesses

9 Ways to Strengthen Information Security for E-commerce Businesses

With all that goes into starting a business, owners can easily overlook the importance of thoroughly ensuring their technology systems are safe from cyber security attacks. It's no wonder: knowing what the checkpoints are for a complete information security protocol is an ever-changing landscape. However, if you're doing business online that requires sharing sensitive information and financial ...
March 4, 2022
Posted in: E-commerce Best Practices
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alt text and seo

Why Image Alt Text Matters in SEO

Initially aimed to help people with visual impairments understand the content via screen readers, alt tags can also improve digital experiences for those with a poor internet connection. In other words, any person who – for one reason or another – can’t see an image on the web, should still be able to know what the image features. That’s the meaning behind alt text. But just how important is alt text for SEO? And does alt text still help SEO in 2025? Let’s figure it out.

February 23, 2022
Posted in: SEO Techniques , Partner Highlights
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digital-agency-vs-creative-agency

Digital Agency vs Creative Agency: Which One Is Right For Your Business?

As a business owner, you have many options when it comes to digital and creative agencies. But what is a digital agency and how does it differ from a creative one? Which one is right for your business? It can be difficult to decide, as each agency has its own strengths and weaknesses. While both types of agencies have their advantages, it is important to understand the differences between them to make the right decision for your business. 

February 21, 2022
Posted in: Benchmarks & Comparisons
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Magento 2 Checkout Page Customization

Magento 2 Checkout Page Customization: 6 Proven Steps to Reduce Cart Abandonment

Abandoned carts are, sadly, the norm for all stores and platforms, Magento included. According to Baymard Institute research, the average abandonment cart rate in e-commerce is around 70%. Below, we’ll give hands-on, research-backed tips for Magento 2 checkout page customization and explain how one tool — One Step Checkout – can help.

February 11, 2022
Posted in: Magento 2 Guides & Tricks
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E-store Filtering System 5 Mistakes Stealing 25% of Your Conversions

Importance of Filters for Online Store: 5 Mistakes Stealing 25% of Your Conversions

The average conversion of an online store is somewhere between 1% and 2%, which means that up to 99% of users that visit your website don't make a purchase. There are dozens of reasons why this happens, but today we will focus on one of the main — poor product filters. According to Baymard Institute research, 84% of online stores offer a poor or passable filtering experience, and only 16% of e-...
February 7, 2022
Posted in: E-commerce Best Practices
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