Amasty Blog

One of the biggest puzzles in retail business is consumer behavior. Why do they buy goods? What motivation do they have? Why do they prefer online shopping? Consumers’ behavior poses too many questions. Today we introduce our first e-book that will shed light on this topic. In the book, we’ll cover the main models of shoppers behavior, aspects of motivation, purchasing cycle, the difference bet...

Merchants are often confused about what features their online shops need right now and what they can add later. Aiming to save your time (and attract more traffic ?), we’ve gathered valuable e-commerce statistics into ⇩ infographics and found 30 online store functional must-haves. More detailed information on the topic Users before they became your client take a long customer shopping jou...

The Magento community filled with rumors about PWA support in the new Magento release. Magento 2.3 came in late 2018, but PWA support was not there. It was not until Jan 2019 that PWA Studio was deployed. How I felt? Thrilled, as it offered Magento 2 stores a vast array of new opportunities. Margarita Nikolenko, Lead Frontend Developer   PWA gives your store a range of new features: I...

This September, Amasty took part in Meet Magento NYC. Valeria Shevtsova, Head of QA department, explained how MFTF works and how we use it at Amasty. And today, we share her speech and presentation with you. MFTF stands for Magento Functional Testing Framework. MFTF is an open-source cross-platform solution. MFTF enables you to quickly develop functional tests for the Magento application. A...

There are a lot of different e-commerce strategies, and it’s difficult to choose the right one. Today, in our guide, we will compare Magento 2 Dropshipping integration with Marketplaces. Brief overview The core idea of dropshipping is to shorten the supply chain. You don't store and don’t ship goods. Instead of this, you have a list of suppliers. A marketplace is a space for sellers where they...

Holiday season is just around the corner. Is your store up to the challenge? It's high time you checked your Magento 2 and optimized it. And we hope our detailed overview of native Magento and custom options will help you with that task. So there we go. Optimization in Magento 2 Magento is a flexible system quite friendly to optimization. But there's a small problem. Handy Magento settings and...